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As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly thrive in this oft overcrowded space, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. Integrate social media into your website. Drive traffic to your website * Build followers and generate a buzz. Increase engagement with customers. From integrating social media into your website to building your social media presence, Social Media Optimization For Dummies points your business toward success. Ric Shreves is the author of more than a dozen books on open source and online technologies, from Linux to content management to SEO. Ric began writing about tech in 1998 and has worked as a columnist for ComputerWorld Magazine and for the Bangkok Post. Ric began developing websites professionally in 1999 and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, Tesco, and many others. An American by birth, Ric has been living in Asia for 20 years. He currently lives in Bali with two cats and two dogs.